Buffer and how to get the most out of it

Social media offers a tremendous opportunity to reach and connect with your audience, so today we look at how to use Buffer!

Social media is great for strengthening relationships, that’s why maximising the time you spend on it. Buffer is one of the best tools to streamline your social media presence. I use Buffer to help fill out my timelines on my social media platforms alongside MissingLettr. Buffer is an easy to use, and powerful platform which allows you to schedule messages to go out onto your social media platforms.

Create a custom Schedule

Bloggers and content marketers know that engagement can vary greatly from day to day. With Buffer you can make the most of your time on your social media platforms by scheduling unique and custom social media schedules, for each platform you use. Buffer offers a variety of plans, but for most, the free plan will suffice.

Buffer

Here’s my schedule for Twitter

This plan allows you to have one of each platform, with up to ten messages for each platform. This means you need to update every 3 days, which is a small price to pay for such a powerful tool. I currently schedule four pieces of content per day to go out onto each platform. You can check out this post by Buffer themselves to find the optimal time to schedule your messages, however as mentioned about you know better than ever when your customers interact with you.

Google Chrome Extension

It seems now that for every app and tool there is a Google Chrome Extension which streamlines the process. This is no different for Buffer, and this extension Is a great tool when it comes to sharing content and articles you find online. Once installed the Buffer Icon appears in the top bar.

To share content all you need to do is click the icon when on an article you wish to share, and it will appear, all you have to do is click the platforms you want to share it with, and it will be added to your timeline, simple as that!

Analytics

I love analytics, and I think anyone who is serious about blogging, and marketing, in general, should be as well. They are a clear way of seeing how your audience is reacting to your content you are producing and sharing and also show you how you can improve. Buffer has an inbuilt analytics section where you can track the performance of all your posts, shares and articles. All you have to do is click analytics while on the dashboard.

Youn look at data for the following;

Posts per day,

Shares,

Clicks,

Mentions,

Retweets,

Followers,

And New Followers.

You can also download this file as a .csv file to delve deeper with reports for whatever date range you wish. I do love using Buffer.

Scheduling Retweets.

You know the exact scenario, you have found the perfect tweet that is just not relevant at this moment but will slot in perfectly with the post you have going out in the future. Fear not you can schedule retweets to go out at any time, perfect for the above scenario.

Feedly Integration

Feedly, in a word, is amazing. I use this to help generate content ideas, and curate content that I will read in the future. Clicking the buffer icon you can add exerts from the articles you are reading directly from the Feedly app into your Buffer queue, with the click of a button!

Ease of use is what Buffer as great as it is.

Wrapping Up

I hope this article has helped you and feel free to comment or connect with me on Twitter.

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